Free tool by Senja
The Complete Social Proof Checklist: Every Place to Add Trust Signals in Your Business
Most businesses use social proof in one or two places and leave dozens of conversion opportunities on the table. This interactive checklist covers every touchpoint — from homepage hero to checkout flow to email signature — so you never miss a chance to build trust.
What it does
Covers every touchpoint in your business
The checklist is organised by business area: website, email marketing, social media, sales process, checkout, post-purchase, and offline. For each area, it shows exactly what social proof to add and how — with examples from businesses doing it well.
Interactive and actionable
This isn't a static PDF you download and forget. It's an interactive tool where you check off what you've done, get a score, and see a prioritised list of the highest-impact items to tackle next. Turn a checklist into an action plan.
Built by people obsessed with social proof
The Senja team has studied thousands of businesses and how they use (and miss) social proof opportunities. This checklist is distilled from that knowledge — it covers things most businesses would never think of on their own.
How it will work
Work through the checklist by category
Open the interactive checklist and tick off each social proof element you already have in place. The tool tracks your score as you go — showing you what percentage of your proof potential you're currently using.
Get a prioritised list of what to add next
Based on your answers, the tool generates a prioritised "quick wins" list — the highest-impact items you're missing, ranked by ease of implementation and expected conversion uplift. Start at the top.
Share your score and challenge your network
See your Social Proof Score — a rating out of 100 — and share it to challenge other business owners to see how they compare. The score also acts as a benchmark to track your progress over time.
Frequently asked questions
Is the Social Proof Checklist free?
Yes, completely free and no account required.
How many items are on the checklist?
The full checklist covers over 50 individual social proof touchpoints across 8 business areas. Not every item is relevant for every business — the tool helps you identify which ones matter most for your specific type.
How does this connect to Senja?
For each checklist item that involves testimonials or reviews, the tool links to the relevant Senja feature that helps you implement it. Collect your testimonials in Senja, then use the checklist to make sure you're displaying them in all the right places.
When will this launch?
Coming soon — sign up above to be notified the moment it's live.